Wine Enthusiast Gets Enthusiastic About MyBuys: Conversion Rate up Over 200 Percent

Specialty Retailer Adds Product Recommendations Generated by Multiple Algorithms and Dramatically Improves Results

REDWOOD CITY, CA - MyBuys, the leading provider of personalized product recommendations, today announced that its web recommendations and email alerts have boosted conversion rates over 200 percent at WineEnthusiast.com, the world's number one source for wine accessories, storage, information, education, events and travel.

Web recommendations are converting at 9.8 percent and e-mail alerts are converting at 7.4 percent for Wine Enthusiast, which sells everything to go with the wine lifestyle. "With MyBuys, we got great results right out of the chute," said Glenn Edelman, vice president, Online Marketing and Merchandising, Wine Enthusiast. "MyBuys' recommendations are so compelling that when WineEnthusiast.com shoppers are engaged by them, conversion rate goes up dramatically."

Wine Enthusiast uses customer reviews from MyBuys' partner PowerReviews to drive revenue by including product ratings on its site. The company also includes ratings in the MyBuys-generated email alerts it sends to customers on its mailing list, and in the emails it sends to customers to ask them to rate products. The emails with review requests are clicked on twice as often as emails without them, and are opened at three times the rate. The overall performance of messages with review requests is seven times better than messages without.

"We're pleased our multi-channel solution with both web recommendations and email alerts is helping Wine Enthusiast make highly relevant recommendations to its customers and increase sales," said Bob Cell, president, MyBuys. "We look forward to continuing to boost revenue and enhance the online shopping experience for Wine Enthusiast's customers."

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue 5-20%. Premier retailers like Wine Enthusiast and branded manufacturers like Lancôme Cosmetics partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com.

About Wine Enthusiast

Founded in 1979, Wine Enthusiast Companies is the world's number one source for wine cellars, accessories, information, education, and events, and is a driving force in the marketplace. For 30 years this multifaceted business has thrived along with America's growing enchantment with wine, marketing to both consumer and business-to-business audiences via direct mail catalogs and internet websites including WineEnthusiast.com. In addition to carrying the most popular brands, Wine Enthusiast is continually developing its own quality products, many offered in fine retail stores nationwide. Its publishing channel, Wine Enthusiast Magazine (WineMag.com), is considered the most user-friendly and trusted wine publication today, offering wine lifestyle features and expert wine ratings and reviews in every issue. Wine Enthusiast is also the host of major wine galas throughout the nation, such as Toast of the Town, America's premier wine and restaurant tasting event; and the prestigious Wine Star Awards, the annual ceremony honoring the most influential names in the wine world. For more information, visit www.WineEnthusiast.com and www.WineMag.com.