Sales Volume of Domestic Wine Excels All Other Competitors in Shenzhen

Currently, wine consumption in China is increasing at a surprising speed. Data shows that from January through March last year domestic wine output has risen by 55% and growth speed has increased by 40%.It is estimated that annual growth rate of wine importation volume has reached 40%-50% and growth rate of annual consumption in China will exceed 70% from 2008 through 2011. China has been the eighth largest wine consumption country in the world. Clients are all interested with Shenzhen, one of the cities with the largest consumption power.

Domestic wines do well in exploring marketing channels. In fact, sales volume of domestic wine, with a market share of 50%-60%, has been the highest among all other wine in Shenzhen for years. The major reason contributing to its success lies in its fine marketing channels.

　 Medium-class wine may enjoy great potential. With the expansion of wine market, industry supervision is more standard, competition is gradually intense and quality is increasingly internationalized. Insiders analyze that it is a trend to shift product structure toward medium and high level wine.

  Journalists from China Wine News know that annual growth rate of imported wine in Shenzhen has reached 40%—50%, thus, a favorable opportunity for wine clients.  The best price for imported wine should be 200-600 yuan.