Louis Karno & Company wins ViniPortugal Account
By 2009-3-26 10:28:37
Concord, NH ---ViniPortugal has hired New Hampshire-based Louis Karno & Company Communications to manage its public relations efforts in the United States. ViniPortugal is a trade association that promotes Portuguese wines around the world. Louis Karno will develop a public relations plan to build awareness and sales of Portuguese table wines in the U.S. market. The program will include a new website, face-to-face media meetings, media outreach, and promotions. Since 2007, sales of Portuguese table wines have jumped by 40 percent in the United States and Portuguese red wine sales increased 125 percent.
"In today's environment, American wine consumers are looking for greater value for the dollar, a segment where Portugal has been delivering consistently over the past 10 years," Márcio Ferreira, north America Marketing manager at ViniPortugal. "This is work in progress, bottom line you should not overpay for a quality bottle of wine when there are amazing values out there."
And, while Portuguese wines are generally priced affordably because the costs of production are less than in other leading European wine regions, American consumers are finding that for the price of a respectable, but unspectacular table wine from California or Australia they can bring home a truly outstanding bottle that displays more flavor, refinement, and uniqueness than they expect.
Louis Karno & Company is a communication firm specializing in public relations and strategic communication management. The firm also represents the Portuguese National Tourist Office and SATA, Portugal second largest airline.
"In today's environment, American wine consumers are looking for greater value for the dollar, a segment where Portugal has been delivering consistently over the past 10 years," Márcio Ferreira, north America Marketing manager at ViniPortugal. "This is work in progress, bottom line you should not overpay for a quality bottle of wine when there are amazing values out there."
And, while Portuguese wines are generally priced affordably because the costs of production are less than in other leading European wine regions, American consumers are finding that for the price of a respectable, but unspectacular table wine from California or Australia they can bring home a truly outstanding bottle that displays more flavor, refinement, and uniqueness than they expect.
Louis Karno & Company is a communication firm specializing in public relations and strategic communication management. The firm also represents the Portuguese National Tourist Office and SATA, Portugal second largest airline.
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