Press Release: Private Equity Investor makes investment in Buccella wines

William S. Price III is co-founder of leading global private investment firm and owner of Durell Vineyard and Three Sticks Winery in Sonoma.

March 20, 2009. Yountville, CA. Bill and Alicia Deem, owners of Buccella announced today that William S. Price III is personally making a minority investment in their winery. As one of North America's most highly regarded private equity investors, Bill Price is co-founder of TPG (formerly known as Texas Pacific Group), a leading global private investment firm with over $50 billion of capital under management. He owns Durell Vineyard and Three Sticks Winery in Sonoma in addition to a minority interest in Kistler Vineyards.

Buccella was launched in 2002 by Bill and Alicia Deem with the mission of producing small amounts of hand-made, age-worthy Cabernet Sauvignon and Merlot. From the beginning, Buccella has received critical acclaim. Their scores have consistently been in the mid-90's; the 2004 Buccella received 95 points from Wine Spectator; the 2007 Cabernet (not yet released) received 95-97 points from Robert Parker. On May 30, 2008, the San Francisco Chronicle featured an article entitled "The New Cult Wines, 10 wineries to watch"; Buccella was among the wineries listed.

"Alicia and I are thrilled to have Bill Price onboard the Buccella team. As one of our very first customers on the mailing list, he has been an enthusiast and avid supporter since our inaugural release. We believe Bill will bring tremendous business insight and expertise to our winery. Chris Justin and Celia Masyczek will continue to make the wine. Alicia and I will continue to manage the winery." said Bill Deem.

Alicia Deem added, "Not only is Bill recognized as a national business leader but is also a legendary investor. We are both extremely fortunate to have the opportunity to partner with him as he will complement our shared vision of creating handcrafted luxury wines."

Bill Price commented "Bill and Alicia have done a wonderful job making Buccella an exceptional winery, making cabernet and merlot wines of the highest quality. I am very excited to work with them to continue to build on their success."