Fresh & Easy Introducing 25 New Wines Over Next Three Months

Over the next three months, Fresh & Easy Neighborhood Market will introduce 25 new wines, 15 of which will be exclusive to Fresh & Easy. A Certified Master of Wine works closely with wine makers to craft the company's exclusive wines. These new local and imported wines range from $1.99 to $40.00 per bottle, offering something for every budget.

Fresh & Easy has also started a new wine promotion of 20 percent off any six or more bottles of wine, the grocer previously had offered a 10 percent discount on six bottles of wine or more since November.* The 20 percent off promotion will run through April 21st and will help customers stretch their dollars even further.

Fresh & Easy's new selection of wines will be perfect for summer drinking and includes traditional favorites such as a California Cabernet from Sonoma. Unique imports will also be added to the company's range including a Malbec from Argentina, sparkling wines from Italy and a Tempranillo-Shiraz and Ribera del Duero from Spain.

"We're always hunting for new wines so our customers have something new to enjoy. We have some great picks coming from California, Washington, Argentina, Spain and Australia," said Fresh & Easy Wine Buyer Karen Fletcher. "Now that we're offering all of our wine at 20 percent off 6, which is our best deal yet, it's a great opportunity for our customers to try something new, or to buy their favorite wines at a great price."

Fresh & Easy has won nearly 60 awards for its specially selected wines, 30 of which are for wines under $11 including one that retails for under $3. Customers can now enjoy these award-winners, as well as wines already on promotion, for 20 percent less.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

*Promotion excludes wine sold by the case. Discount taken before tax and CRV, as applicable.

SOURCE Fresh & Easy