EURO RSCG WINS JACOB’S CREEK!

    Euro RSCG Worldwide has been named Global Agency of Record for one of Australia's best known wine brands, Jacob’s Creek, following a competitive creative pitch involving some of Sydney’s top creative agencies.

    Jacob’s Creek is wine and spirits distributor Pernod Ricard's largest global brand by volume and the brand is looking to extend knowledge of its whole wine range with a focus on its more premium offerings in countries such as the US, China and Britain. Euro RSCG Australia CEO Paul Bennett led the pitch, and is setting up a team to service the global account out of Sydney.

    “We are delighted to be working on one of Australia’s most well known global brands,” Bennett said.

    This is the second global account that Euro RSCG has won from Pernod Ricard.  Last spring, Euro RSCG was awarded the global business for Chivas Regal scotch whiskey.

    “Winning Jacob’s Creek is an exciting step in extending our relationship with Pernod Ricard, who are among our most important global partners. Beyond a brilliant insight and creative expression from our Australian colleagues, this win saw extensive input and passion from teams in various offices, regions, and global management - and we believe the power of a network passionate about the Pernod Ricard company was an important factor in this win,”said Olivier Pluquet, CEO, Euro RSCG Asia Pacific.

    Saatchi & Saatchi, DDB and BBDO also pitched for the business