Winery’s Mobile Apps Allow for Perfect Pairings

A Washington-based winery has unveiled a mobile campaign, supported by online and print, that offers mobile applications for iPhone, Blackberry and Windows mobile devices meant to “inspire our […] visitors by giving them tools to expand their wine and food experience,” says the marketing director for Chateau Ste. Michelle.

One app allows users to pair wine and food in a way that lets them learn the skills they need to make pairings of their own, according to Mobile Marketer.

Because the application is available via smartphones, users can access it in grocery or liquor stores while they are planning their meals and accompanying wine selections.

Another tool, My Cellar, acts as a searchable wine diary, in which users can create an online listing of their favorite wines and what they ate with them.

The tools are a part of the winery’s newly designed website.

A recent study by comScore showed that Apple app users have higher-than-average incomes and are heavily engaged with online media content.

The online site categories with which app users spent the greatest amount of time relative to the average internet users  revealed above average engagement with retail sites, as well as with conversational media (social networking and blogs), entertainment, sports and search sites.

Apple app users are also 32% more likely than average to belong to households earning at least $100K per year.