Beringer's California Collection Chardonnay Earns #1 Wine Launched in 2008

NAPA, Calif., April 7 /PRNewswire/ -- Beringer's California Collection Chardonnay has earned the rank of #1 new wine of 2008 by leading the U.S. market in volume and dollar sales(1).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090407/SF95526)

"Beringer California Collection Chardonnay has created a much-needed opportunity for our customers to grow their business in this challenging economy," notes Matt Foley, Brand Manager at Beringer Vineyards. "Beringer is known for providing exceptional value and quality across a wide range of wines and our new Chardonnay has reinforced this reputation."

"Now more than ever our shoppers are seeking value in the wine aisle and are turning to brands they trust. Beringer California Collection Chardonnay has been a perfect fit for this trend and has been a hot growth item for Harris Teeter this year," explained Edward T. Cook Jr., Director Wine & Beer, Harris Teeter Inc.

Beringer California Collection Chardonnay is an approachable and refreshing wine which bursts with aromas of ripe stone fruit and citrus. It is part of a tier which includes America's #1 selling White Zinfandel(2), Pinot Grigio, White Merlot and Chenin Blanc. The range also includes the recently launched Cabernet Sauvignon and Merlot which were the top selling new wines introduced in the second half of 2008(3).

The grapes for the Beringer California Collection Chardonnay are harvested from premium vineyards throughout California. Winemaking techniques were employed to maintain the vivid, fresh flavors naturally found in Chardonnay grapes. Fermentation in stainless steel tanks maintains the brightness of the fruit flavors, as well as the delicate honeyed citrus aromas. It is a classic California wine that appeals to a wide audience of Chardonnay lovers.

    (1)  According to Nielsen new wine item reports for 52 week period ending
         December 13, 2008.
    (2)  According to Nielsen 52 week period ending March 7, 2009.
    (3)  According to Nielsen new wine item reports for 26 week period ending
         December 13, 2008.
About Beringer Vineyards

No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer today is guided by Winemaker Laurie Hook, with the supportive collaboration of celebrated Winemaster Emeritus Ed Sbragia. Their wines speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. www.beringer.com

    Contact: Elizabeth Hooker
             PR Manager, Beringer Vineyards
             (707) 299-3268

 
 
SOURCE Beringer Vineyards