Deadline Fast Approaching For Wine Industry Benchmark Survey Participation
The crush is on for completing the Wine Industry Benchmark Survey by midnight May 15, 2009.
SANTA ROSA and SAN FRANCISCO, CA May 6, 2009 --- Time is running out for winery and vineyard operations located in Washington, Oregon or California to participate in what is being called a "landmark" Wine Industry Benchmark Survey. Co-sponsored by Moss Adams LLP and Demeter Group, the survey is the first of its kind in over a decade.
The survey is available at: http://mossadams.enetrix.com
The sponsors worked with leading wine industry executives, and prominent grape growers on the survey design to ensure it delivers valuable and actionable management information.
Participants will be able to see how their peer group (same size, same location, same price point, etc.) compares on metrics such as: Margins, Costs Per Case, Inventory Levels, Sales/Marketing Costs, Costs Per Acre, Yields Per Acre, Varietal Trends, Price Per Ton, and many other important metrics for evaluating the performance of a wine industry business.
The sponsors are investing approximately $250,000 in the survey to ensure that it provides maximum benefit to the industry. To date, over 200 wineries and vineyards have filled out the survey and another 200 or so have accessed the survey. The goal is to push the number of completed surveys as high as possible. ONLY those who participate will get the valuable results of this survey, and each individual winery and vineyard participants' information will be held in strict confidence.
Jeff Menashe, CEO of Demeter Group, comments: "Thus far over 200 winery and vineyard operators have participated in the survey, which is significant. If we can continue to increase that number, we will be able to provide the participants with incredibly valuable, detailed, and market segmented information"
Feedback is very positive according to survey coordinator Steve Jannicelli of Moss Adams. "Immediately upon completing the survey, users are excited about the results that they expect from the report," said Steve. Steve cautions people interested in the results to not delay in getting started. Depending on the operation, the survey takes from two to three hours to complete.
Some of the industry associations that endorse the survey include: Sonoma County Vintners, Sonoma County Wine Commission, Washington Wine Industry Foundation and the California Certified Organic Farmers.
For more information contact:
Moss Adams LLP Demeter Group
Steve Jannicelli George Coope
707--535--4178 415-632-4400
About Moss Adams LLP
The largest accounting, tax, and consulting services firm headquartered in the West, Moss Adams is the business partner of choice for approximately 100 wineries and vineyards firm-wide, many of which are located in Northern California. Our Santa Rosa, California office serves as the headquarters of the firm's wine industry practice.
Beyond traditional services, Moss Adams provides specialized consulting services in business and strategic planning; management succession planning; cash flow forecasting; performance analyses and industry benchmarking; business valuations; and personal financial planning and management.
Website: www.mossadams.com.
About Demeter Group
Demeter Group is a San Francisco-based investment bank focused exclusively on consumer and retail companies, with strong experience and expertise in the wine industry. The firm is a trusted authority to innovative companies with growth brands and specializes in providing strategic advisory services to both public and privately-held businesses. Demeter Group professionals' divestiture, acquisition, private placement, and valuation advisory experience encompasses more than 350 consumer companies and transaction values in excess of $40 billion. Securities are offered through Demeter Advisory Group, LLC and member of FINRA/SIPC.
Website: www.demetergroup.net