New world wines on a roll

New world wine has continued to gain share in the global wine market, from 26.4% in 2006 to 27.6% in 2007. By 2012, new world wine will grow its share to just under 30% of all international trade.

Over the course of the last 20 years new world wine sales have exploded in international markets. This growth is underpinned by the development of the international trade for wine, which again reached a new record of 9.1bn litres in 2007, an increase of 6.5% on 2006.

The global wine industry is in fundamental transition. While overall consumption is rising slowly, there are big shifts in consumption patterns. The traditional wine drinking countries are consuming less, while non-traditional countries particularly in the English-speaking world and Asia are drinking more.