Wine consumption to double by 2010: Assocham study

More Indians will consume wine in the next two years. Industry body, Associated Chamber of Commerce and Industry (Assocham), has estimated that the country’s wine consumption will nearly double to nine million litres from the current five million litres, by 2010. “India’s wine market is likely to grow at 25 per cent in the next two years due to rising consumption, not only among youngsters, but among women and the aged, as well” said Sajjan Jindal, Chamber President, Assocham.

 Assocham has estimated that the Indian wine market stands at approximately five million litres in terms of volume and Rs 500 Crore in terms of value. Wine sales in India were 8,20,000 cases in 2007-08. Major cities like Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad and Pune accounted for 80 per cent of the wine demand, said the chamber.

 According to a report in The Economic Times, rising disposable incomes, the teeming under-30 (years) population, Western world influence and measures adopted by the government aimed at weaning the population off stronger spirits have added to the wine industry’s growth.