Kleine Zalze is the number one South African brand in the UK on trade

An influential and comprehensive survey of the UK On Trade conducted by a leading international wine consultancy has named Stellenbosch wine producer, Kleine Zalze, as the number one South African wine brand in the UK On Trade. Kleine Zalze is also listed as the 14th most distributed wine brand in the UK of all wines from around the world.

        

The report entitled Wine On Premise UK 2009 produced by WBS (www.winebusinesssolutions.com.au) looked at 12,500 wine lists from 560 wine distributors from all over the UK to work out who was selling which wines and where. The result is the most comprehensive UK On Trade report yet produced.

 

In reviewing the report which states that "Kleine Zalze achieves what none of the large South African companies have been able to through wine quality, packaging and PR," Kobus Basson, Managing Director of Kleine Zalze wines was quick to add that: "This success has been hard won and we are very pleased to see the fruits of our time spent in trade and the benefits of our investment in this channel over the last 10 years. During this time we have literally criss-crossed the UK, talking to local pubs, restaurants, and hotels, as well as national Hotel and Restaurant groups, with our focus always being on how to make our wine better, and how to have consumers enjoy our wines more. To be in this position after all this time is extremely satisfying for all involved."

 

Basson included in his thanks, the work done by their distributor, Matthew Clark, whose sales and marketing teams have backed the brand 100%. "Quite simply we could not have achieved this without the Matthew Clark sales and marketing teams, and the back-up that their national logistics team provides. Their support has been immense and together we are proud to be able to deliver our wines to all corners of the UK On Trade."