Taiwan Evaluation Report 2008-Taipei International Food Show

    Taiwan
  
    Report Highlights:

    The 2008 Taipei International Food Show was held in the recently opened NanGang Exhibition Hall from June 18-21, 2008. It is the
largest food and beverage show in Taiwan and successfully attracted more than 50,000 visitors. The USA pavilion consisted of 53 booths and was the second largest international pavilion. For the first time, the ATO designed and implemented a fully-commercial American Kitchen, through support from several USDA producer associations, which became the centerpiece of the USA pavilion featuring continuous chef demonstrations using a variety of U.S. ingredients. The ATO, with support from the Southern US Trade Association, and Taiwan Chefs

    Association coordinated the chef demonstrations. More than 250 key trade contacts attended the USA Exhibitors’ Reception at the Sherwood Hotel which featured a wide variety of American food and beverage products.

    Immediately following the food show, the ATO launched a series of “umbrella” activities featuring menu promotions and a文章来源中国酒业新闻网 large retail promotion. Sales by US Exhibitors of around US$700,000 were made as a direct result of the Show.

Taiwan Evaluation Report 2008.rar