China-Gift Giving in China 2008
By 2009-5-8 15:48:52
Country:China
Report Highlights:
With a history dating back more than 5,000 years, China has a highly ritualized gift-giving
custom steeped in traditional values, and practices. However, with an ever expanding
economy and growing number of citizens joining the ranks of the middle and upper income
classes, Chinese consumers increasingly seek high-quality and safe imports to satisfy their
gift-giving needs. In particular, the newly affluent has developed a taste for imported food
products ranging from wine to fruit to nuts. Thanks to a reputation for high quality, US
imports continue to fare well in the current market although European, Korea, and other
product suppliers are making inroads. Significant opportunities exist in the China market for
U.S. food and beverage suppliers willing to investigate the market and research local cultural
and gift-giving traditions that may fit into a longer term successful market development
effort.
Gift Giving in China 2008.rar
Report Highlights:
With a history dating back more than 5,000 years, China has a highly ritualized gift-giving
custom steeped in traditional values, and practices. However, with an ever expanding
economy and growing number of citizens joining the ranks of the middle and upper income
classes, Chinese consumers increasingly seek high-quality and safe imports to satisfy their
gift-giving needs. In particular, the newly affluent has developed a taste for imported food
products ranging from wine to fruit to nuts. Thanks to a reputation for high quality, US
imports continue to fare well in the current market although European, Korea, and other
product suppliers are making inroads. Significant opportunities exist in the China market for
U.S. food and beverage suppliers willing to investigate the market and research local cultural
and gift-giving traditions that may fit into a longer term successful market development
effort.
Gift Giving in China 2008.rarFrom www.calwinexport.com