International development of French wine sales with Castel
By 2009-6-25 10:23:52
(Drinks Media Wire). Castel, the world leader in French wines, achieved 22% of its turnover in export markets, i.e. over €200 million. In total, around 100 million bottles have been sold in export markets that account for about 20% of Castel's sales.
Castel's international business started back in 1947 with shipments to Francophone Africa. Since then, it has never stopped growing. In fact, Castel is currently present in over 80 countries with:
- In Europe, 4 subsidiaries: Germany, the Netherlands, Poland and the United Kingdom.
- In Africa, 15 subsidiaries (Algeria, Angola, Benin, Cameroon, Congo, Ivory Coast, Ethiopia, Mali, Morocco, Gabon, Senegal, Chad, Togo, Tunisia¡).
- In Asia: Offices in China, Japan and South Korea.
- In Russia: 1 subsidiary and bottling plant.
Castel has built its international development strategy not only by adapting and selecting wines that combine structure and fruit but also by offering characteristic French wines, such as its Châteaux wines that symbolise French tradition and savoir-faire.
Castel: Chosen partner for major international retail chains.
Recognition of this focus on listening to consumers and clients has resulted in partnerships with major prestigious retailers who are extremely demanding in terms of quality and service. By way of example, Castel supplies own brand wines to Marks & Spencer and Sainsbury in the United Kingdom and to Suntory in Japan.
"In these times of crisis, the retail industry needs the support of reliable and solid suppliers capable of acting as genuine long-term partners. Suppliers must work hand-in-hand with retailers to develop wine sales and enhance their actions by integrating the notion of service. At Castel, we know how to do this. Pierre Castel, Chairman and Castel group founder.
Castel: Brands for modern wines and quality at competitive prices.
The brand notion is important in export markets. It plays a guiding and reassuring role to capture new customers and then to retain them. The presence of the Castel family brand at Alber Heijn (Ahold group) in the Netherlands, at Kaufland and Rewe in Germany, and at Tesco, Makro , Auchan and Real in Poland serves to confirm that Castel has succeeded in meeting the diverse needs of different international markets by developing brands and ranges that offer modern wine of regular quality.
Castel: Production capacity capable of meeting all clients' requirements.
With its annual production of 580 million bottles from France's major winegrowing regions (Bordeaux, Languedoc, Loire, Rhône, Provence) and from foreign sources, combined with its 7 packaging centres, Castel is able to fulfil all types of requests for wine from anywhere in the world and for all types of markets, for special brands, retailers' own brands, Châteaux wines, entry-level wines or even the finest French Grand Cru Class¨¦ wines.
In the increasingly competitive market for French wines, with its international presence dating back over 60 years Castel has built up a unique and solid structure to guarantee the international development of French wine sales.
Castel's international business started back in 1947 with shipments to Francophone Africa. Since then, it has never stopped growing. In fact, Castel is currently present in over 80 countries with:
- In Europe, 4 subsidiaries: Germany, the Netherlands, Poland and the United Kingdom.
- In Africa, 15 subsidiaries (Algeria, Angola, Benin, Cameroon, Congo, Ivory Coast, Ethiopia, Mali, Morocco, Gabon, Senegal, Chad, Togo, Tunisia¡).
- In Asia: Offices in China, Japan and South Korea.
- In Russia: 1 subsidiary and bottling plant.
Castel has built its international development strategy not only by adapting and selecting wines that combine structure and fruit but also by offering characteristic French wines, such as its Châteaux wines that symbolise French tradition and savoir-faire.
Castel: Chosen partner for major international retail chains.
Recognition of this focus on listening to consumers and clients has resulted in partnerships with major prestigious retailers who are extremely demanding in terms of quality and service. By way of example, Castel supplies own brand wines to Marks & Spencer and Sainsbury in the United Kingdom and to Suntory in Japan.
"In these times of crisis, the retail industry needs the support of reliable and solid suppliers capable of acting as genuine long-term partners. Suppliers must work hand-in-hand with retailers to develop wine sales and enhance their actions by integrating the notion of service. At Castel, we know how to do this. Pierre Castel, Chairman and Castel group founder.
Castel: Brands for modern wines and quality at competitive prices.
The brand notion is important in export markets. It plays a guiding and reassuring role to capture new customers and then to retain them. The presence of the Castel family brand at Alber Heijn (Ahold group) in the Netherlands, at Kaufland and Rewe in Germany, and at Tesco, Makro , Auchan and Real in Poland serves to confirm that Castel has succeeded in meeting the diverse needs of different international markets by developing brands and ranges that offer modern wine of regular quality.
Castel: Production capacity capable of meeting all clients' requirements.
With its annual production of 580 million bottles from France's major winegrowing regions (Bordeaux, Languedoc, Loire, Rhône, Provence) and from foreign sources, combined with its 7 packaging centres, Castel is able to fulfil all types of requests for wine from anywhere in the world and for all types of markets, for special brands, retailers' own brands, Châteaux wines, entry-level wines or even the finest French Grand Cru Class¨¦ wines.
In the increasingly competitive market for French wines, with its international presence dating back over 60 years Castel has built up a unique and solid structure to guarantee the international development of French wine sales.
From www.drinksmediawire.com