Solving a Hotly Debated Issue, VIMENTIS Brings the Wine Cork's Ritual and Romance to the Humble Screw Cap

Lack of "cork ceremony" remains the main resistance to serving screw cap wines in restaurants

LONDON, June 25 /PRNewswire/ -- In the world of hospitality and wine service, sommeliers and restaurateurs understand the time-honored ceremony of the cork. For many, decorking a bottle of wine carries with it certain connotations, among these being class, sophistication and romance. And yet the latest quandary as more wine makers embrace the screw cap closure remains unsolved: how to present a screw-capped wine at the table?

For many, drinking wine is not a rational experience, but an emotional and sensory one. As one restaurant patron observed, "... there is something to be said for the ritual of cork removal and, subsequently, something oddly lacking when a server presents your wine in a restaurant only to do a quick wrist twist and be done with it."

One enterprising solution, the VIMENTIS screw cap opener, was developed to replicate much of the cork's trademark ritual for screw-capped wines. The one-time use VIMENTIS device is designed to not only replicate the rotation of the traditional corkscrew but firmly embeds the cap within a viewing cylinder. The VIMENTIS is then placed on the dining table as a gift to the restaurant patron, much as a traditional cork is presented. In addition to providing a strong souvenir of the dinner and wine, the VIMENTIS contains printed information on the wine and winery and serves as a powerful marketing tool to encourage future retail-based sales.

Michael Thompson for VIMENTIS states: "Everyone in the industry agrees that the screw cap provides great benefits to wine makers, but we also realize that the cork is more than just a bottle closure. The cork is a souvenir of the wine, of the event, of the restaurant. After all, who hasn't taken home a cork after discovering a new wine or enjoying a great restaurant? We take the cork home to remember the name of the wine and then purchase it at our local wine retailer. The cork reminds us of that dining experience and we return to the restaurant. A screw cap provides neither of these important ethereal functions and is the main obstacle facing wine makers looking to get their screw cap wines served at restaurants. Fortunately for all involved, VIMENTIS aims to change that for good and is an elegant, unique and valuable marketing tool that differentiates a wine in a very competitive marketplace."

Priced at just a few cents each, wine makers include their custom-branded VIMENTIS with each case of wine. VIMENTIS works with all screw caps, including those from STELVIN(R) and GUALA(R).

About VIMENTIS

VIMENTIS Ltd is a London-based company established to develop innovative products for the beverage and restaurant industry. Further information on the company and its products can be found at http://www.vimentis.com