Camus to help Kweichow Moutai sell overseas
By 2009-7-1 16:40:04
Jun. 5, 2009 (China Knowledge) - French Cognac house Camus has signed a five-year overseas distribution agreement with Kweichow Moutai Co Ltd<600519>, China's top ultra-premium traditional liquor maker, sources reported.
According to the agreement, Camus will sell Moutai-brand products in more than half of its top 25 duty-free stores.
A representative of Moutai Group, the parent of Kweichow Moutai, said that the cooperation with Camus is the largest deal the company has ever made for product distribution overseas.
Kweichow Moutai holds high expectations for its overseas sales. The company's overseas sales revenue reached RMB 290 million in 2008, representing a year-on-year growth of 185%.
Last year, Camus sold 10,000 boxes of Kweichow Moutai's liquor products, or US$7.5 million worth. Cyril Camus, CEO of Camus, expects to double the sales revenue in the next five years.
In 2004, the two companies initiated their cooperation by selling 1,000 boxes of the Moutai products through Camus' duty-free stores.
According to the agreement, Camus will sell Moutai-brand products in more than half of its top 25 duty-free stores.
A representative of Moutai Group, the parent of Kweichow Moutai, said that the cooperation with Camus is the largest deal the company has ever made for product distribution overseas.
Kweichow Moutai holds high expectations for its overseas sales. The company's overseas sales revenue reached RMB 290 million in 2008, representing a year-on-year growth of 185%.
Last year, Camus sold 10,000 boxes of Kweichow Moutai's liquor products, or US$7.5 million worth. Cyril Camus, CEO of Camus, expects to double the sales revenue in the next five years.
In 2004, the two companies initiated their cooperation by selling 1,000 boxes of the Moutai products through Camus' duty-free stores.
From news.alibaba.com