TBWA nets Martell in Singapore

 Prior to this this account was handled by Saatchi Lab, which had decline to participate in the pitch. 

TBWA will be handling regional branding and promotion, sponsorship, and on- and off-premise initiatives among other things for the brand. The agency currently handles Martell’s regional and global creative accounts. 

Nirmalo S. Wilkes, general manager of TBWA Singapore said that her team was delighted to have won the business and the agency would be able to apply its regional and global learnings to the business in Singapore.