Rachael Ray Picks pro-mis-Q-ous

NAPA VALLEY, Calif., July 20 /PRNewswire/ -- pro-mis-Q-ous Red and pro-mis-Q-ous White wines have received the endorsement of media superstar Rachael Ray. The wines appear on the popular "Everyday Faves Fun" page where Rachael recommends her own personal picks for the month. The August page celebrates summer, and featured in between a mini-Adirondack Chair napkin holder and catchy cupcake sleeves, Rachael bestows her seal of approval on pro-mis-Q-ous Red and White Wines. Says Ray:

"I love serving pro-mis-Q-ous Wines at dinner. They taste delicious and the label is fun, too!"

pro-mis-Q-ous wines retail for $12 and are available nationwide. The wine brand, whose motto is "Practice Safe Sipping", has garnered medals at wine competitions and other major publicity, including an appearance on The Today Show in April 2009 for a segment about post Tax Day affordable wines.

pro-mis-Q-ous Red, a blend of Zinfandel, Cabernet Sauvignon, Merlot and Petit Sirah and pro-mis-Q-ous White, a blend of Chardonnay, Chenin Blanc and Gewurztraminer, is produced by Canopy Management Wine Company. The Napa Valley-based company is dedicated to producing friendly wines from premium appellations that entertain, bring value and add enjoyment to people's lives. While high-priced wine is struggling, wines like pro-mis-Q-ous and other Canopy Management wines such as Middle Sister, Monogamy, Purple Cowboy, Good Daughter, Little Chica, Kate & Cassie and Deep Purple are selling briskly. Each wine has a creative name, package and back story. The blends are developed by the Canopy team from select lots of wines, many from impressive sources.

Marketing Officer and founding partner Terry Wheatley explains, "It's not complicated. It's really just the formula for all successful wines: put delicious wine in a bottle and tell a good story with a beautiful label. Our advantage: consumers are thinking twice about their wine budgets these days and our wines are priced to be enjoyed without guilt."

Consumers who want to know more about pro-mis-Q-ous wines can visit the Web site at www.promisqouswines.com. They can even take a quiz to find out whether they'd be better off "pro-mis-Q-ous" or should they try "Monogamy" - Canopy's Cabernet Sauvignon and Chardonnay-only wine brand.

"Consumers are smarter about wine than ever, but it still helps to have the endorsement of somebody they trust," comments Wheatley. "We are thrilled that pro-mis-Q-ous wines got a thumbs up from one of the top lifestyle personalities in America." 
 
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