Celebrating 10 Years of “100% Pure New Zealand”

        Celebrating 10 Years of “100% Pure New Zealand” Campaign – Invitation to Join “7 Days Dream Tour to New Zealand with Ice Sarunyu” by Royal Orchid Holidays

        Tourism New Zealand, in partnership with Royal Orchid Holidays and Citibank, invites interested travelers to join the “7 Days’ Dream Tour to New Zealand with Ice Sarunyu” during 26 September – 2 October 2009, to visit Auckland and other North Island’s scenic highlights in Spring.

          Bangkok, 29 July 2009 – To celebrate the 10th anniversary of “100% Pure New Zealand” brand campaign, used over the past ten years to promote New Zealand as a premier tourism destination around the world, including Thailand, Tourism New Zealand, in partnership with Royal Orchid Holidays, with support from Citibank, will launch a special trip, “7 Days’ Dream Tour to New Zealand with Ice Sarunyu.”
 
          Passengers joining this special trip will receive a lot of privileges, as well as wonderful tourism experience in various areas of New Zealand’s North Island.  In addition to the new scenic route, they will also experience various distinctive activities New Zealand can offer, and most exclusively, they will also travel side by side with a Thailand’s pop-star idol “Mr. ICE Sarunyu Winaipanit”, who will also give a special mini concert in Auckland.

          Roskamol Vongchowanart, Tourism New Zealand’s Manager Thailand, said, “Apart from the ‘100% Pure New Zealand’ experience the tourists will get on this journey through New Zealand’s natural wonders, they will also visit Napier, the Art Deco City, have some time for shopping, touch the snow or choose to ski on New Zealand’s largest ski field amid the nice Spring breeze while snow lasts.  Outdoor adventures and adrenaline-pumping activities, e.g. bungy jump and Huka Jet, as well as tasting New Zealand wine and gourmet food are also included.  Most importantly, “Ice Sarunyu” will be on this special trip, all of which costs only 72,700 Baht per person.

          Krittaphon Chantalitanon, Thai Airways’ Director Area Thailand, Indo-China & Myanmar,  said, “Royal Orchid Holidays is pleased to support Tourism New Zealand in this campaign to jointly celebrate the 10th anniversary of “100% PURE NEW ZEALAND”. Thai Airways is the only carrier flying 4 weekly non-stop direct services from Bangkok to Auckland, using the comfortable Boeing-777 aircrafts. This is another route proudly offered by THAI, and this special trip is another one of our phenomenal tour programs by Royal Orchid Holidays. For more information, contact Royal Orchid Holidays at 02-288-7155, 02-288-7157, or log on to www.thaiairways.co.th

          Sittipong  Kittiprapapong, Vice President, Head of Premium, Lifestyle, Strategic Alliance, Cards Business Department, Citibank N.A., added: “Citibank Credit Card, in partnership with Thai Airways, has continued to launch interesting and great-value travel packages on an ongoing basis.  This time, Citibank cardholders, who love to travel to find new experiences, will get a chance to enjoy the “7 Days Dream Tour to New Zealand with Ice Sarunyu” trip, offering great value for the variety of activity and an opportunity to get close to their favorite pop-star idol throughout the journey.  They will also get a number of special privilege offers, such as the 20 inches’ G-2000 Trolley Bag worth 5,500 baht, and a G-2000 Travel Kit worth 1,399 baht, when purchasing through all Citibank credit cards. For Citibank Royal Orchid Plus cardholders will receive an extra 5% discount while Citibank Platinum Select cardholders will be entitled to a free Limousine service from their resident to the airport, as well as the “Fast Track” voucher when making reservation with Citibank Travel Service Tel: 02-232 2333.”

          Roskamol Vongchowanart, Tourism New Zealand’s Manager Thailand, concluded: “Tourism New Zealand is confident that this trip will be another impressive journey for travelers to New Zealand, by memorable services of Royal Orchid Holidays, who has continuously selected high-quality tourism activities and products for offering to worldwide travelers.  I am confident this campaign will be another success”.
 
          For Media Enquiry:
          Tourism New Zealand – www.newzealand.com
          100% Pure New Zealand campaign information
          The ground-breaking 100% Pure New Zealand tourism marketing campaign is turning 10-years-old this year. After a rocky start, the campaign that was rushed through to meet the Millennium has become New Zealand’s longest-running tourism campaign and one of the longest-running global campaigns in the world.

          In the last 10 years, the first ever global marketing campaign for New Zealand has claimed accolade after accolade, including helping win New Zealand the title of “Coolest Country outside of the UK, Guardian and Observer (UK) “Best Long-Haul Destination” in four separate years, and the campaign itself taking out the Pacific Asia Tourism Association (PATA) Grand Award for marketing and placing New Zealand in the best 10 nation brands in the world (Anholt GMI Brand Index).  The website www.newzealand.com, the brand’s online marketing tool, has also won the prestigious Webby Award for top tourism website in the world for two consecutive years 2005 and 2006.

          In Thailand, Tourism New Zealand has been maximizing the “100% Pure New Zealand” profile through marketing activities, including advertising and PR campaigns, online promotion, travel trade seminars and their presence at various consumer travel shows.

          For details, please contact Ms Unticha Jidsakunnee
          TASA CIRCLES CO., LTD.
          Tel: +66 2477 2801-2
          Fax: +66 2477 2803
          Cell phone: 089 691 8117
          Email: unticha@tasapr.com