White Rocket Wine Company Makes Extensive Lay Offs

White Rocket Wine Company, a division of Jackson Family Wines that launched in 2006 to develop new brands appealing especially to Millennial-generation wine consumers, has made extensive lay offs and may shut down the division according to industry sources.

Mark Feinberg, White Rocket's vice president of marketing, declined to comment. Caroline Shaw, spokeswoman for Jackson Family Wines, could not be reached for comment at press time.