Wine Australia - Generation Next

Reliability should not mean predictability. Australian wine offers a guarantee of quality but it also continually excites and satisfies because it continues to evolve. Generation Next is where it is happening.

Here you will find new wine styles and blends created with traditional expertise and a touch of flair. You will find brands, brand names, packaging, marketing ideas and education programs that are modern, make a statement and represent the wine maker’s values and the consumer’s. 

Modern consumers increasingly are concerned about their health and the environment’s, about social responsibility and about aligning their choices with their lifestyles. So, too, are the grape growers and wine makers who make our Generation Next category so enticing.

These are wines that you will find in your bottle shops, supermarkets and restaurants, and you will talk about wherever you choose to drink them.

Positioning: Australian wines driven by innovation (marketing; product; packaging) that appeal to audiences who drink wine primarily for social occasion rather than wine attribute alone.