Product launch – UK: Fusion Brewing's Bluebottle Beer

Bluebottle Beer from Fusion Brewing Limited

Category - Beer, Australia, 4.3% abv

Available - From August

Location - 75% on-trade. Ultimately high profile seafood restaurants
Off-trade - Booths (on trial) from beginning of July

Price - Between GBP1.30 and GBP1.60 per bottle in UK retail, between GBP3.50 and GBP4.50 in a restaurant or bar

Distribution - Kato Enterprises. Contact Richard Moyse or Achu Kizob at achu@katoenterprises.co.uk. Website www.katoenterprises.co.uk

Fusion Brewing claims that Bluebottle is "the first beer in the world to have been brewed specifically to enhance the delicate flavours of seafood".