Bordeaux Wine Council Selects CreativeFeed

By   2009-9-27 10:34:51

Move to Relaunch Bordeaux Wines in the U.S.

SAN FRANCISCO and NEW YORK, Sept. 17 /PRNewswire/ --Bordeaux, home of the most famous wines of the world, through its CIVB (Bordeaux Wine Council), has elected bi-coastal CreativeFeed, an agency specializing in launching and relaunching brands, as its U.S. Digital Agency of record following a review.

CreativeFeed is charged with reintroducing the Bordeaux brand to U.S. wine
drinkers, with an assignment to create a presence via a digital platform.

"Taking one of the world's most highly regarded brands to the U.S. market
through a new digital experience is a terrific opportunity for CreativeFeed,"
said Arthur Ceria, Co-Founder and Chief Creative Officer of CreativeFeed. "We
have focused our business on helping brands from around the world successfully
launch and relaunch products in the U.S. market, always having technology atthe center of our approach."

Launching products, brands and companies is CreativeFeed's sweet spot.  It has
honed its expertise by bringing innovative Silicon Valley brands to market by
leveraging new technologies to create engaging ideas.  Their online and media
expertise becomes an asset for brands who need to navigate a cluttered digital
space.

"We were impressed with CreativeFeed's expertise in understanding how digital
solutions can be crafted strategically to grow our consumer base," said Pascal
Loridon, Bordeaux Wine Council Marketing Director.  "Their highly specialized
approach delivers unique ideas and insights that we believe will drive our
brand."

CreativeFeed, is a full service creative agency with a focus on launching new
products, brands and companies, including gaining insights into the launch
cycle by creating and developing its own line of products.  The company is
built on a foundation of experience with brands that include Yahoo!, Cisco,
Volvo, Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein.

CreativeFeed brings a wealth of digital and traditional marketing expertise toproduce measurable results, online and on the ground, through engagement
marketing, emerging technologies and creative excellence.  The agencyspecializes in designing and implementing holistic campaigns that capture
attention and deliver real results -- brand building, consumer awareness,
online and retail traffic, and customer retention -- both immediately and over the long term.


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