Torres' new brand targets China's middle class

Labbrand China Consulting announces the completion of a brand identity creation project with Spanish wine company Torres for their new brand Everwines. Everwines is a business-to-consumer wine retail chain targeting China's middle class. Labbrand successfully developed the English name, Chinese name, and visual identity system. The English name Everwines reflects attributes of wine and wine culture such as self enjoyment, self expression, and the importance of time to create a fine wine. Everwines' visual identity was to convey a sense of new discoveries, enlightenment, freedom, a range of sensations, colors, and tastes, but at the same time be simple and accessible for consumers. Labbrand believes the newly created brand identity will help the Everwines brand build a young, appealing, and cosmopolitan image and become a leading retail wine chain in China.