China become Castel's most important strategic market

CASTEL wine dinner and promotion film premiere ceremony was held on the evening of October 8th in Zhengzhou. The event indicates that Castel Freres SAS will place more emphasis on the Chinese wine market. 10 main China market distributors of CASTEL and more than 200 regional distributors attended the event and enjoyed the film starred by ALAIN CASTEL, General Manager and second generation master of Castel Freres SAS. The movie will be showed on CCTV later.
 
The film is Castel Freres SAS’s first promotive film in China. “CASTEL wines entered into the Chinese market 10 years ago, and has achieved impressive sales performance. I believe that as China's wine market has become more sophisticated and developed, imported wine brands will be more recognized by Chinese consumers. We hope that CASTEL could be the leader in achieving this goal, so that CASTEL brand can further serve the Chinese public and more Chinese consumers can appreciate CASTEL wines. " ALAIN CASTEL told China Wine News.