Fine wine company moves into Hong Kong

Online fine wine merchant and shipper Cellar Link is expanding into the Far East with the launch of a branch in Hong Kong.

The Australian-based company, which was created in February 2009, now has bases in London, Sydney, San Franciso and Hong Kong.

Cellar Link said Hong Kong was developing into one of the world's leading premium wine markets, and it had chosen it as a base for its headquarters in Asia because of the recent 80% tax cut and its convenient location.

On November 5, the company will auction Hong Kong’s first ever dual vertical of Penfolds Grange in both bottles and magnums.

Lot one is a vertical of 1.5L magnums from 1979 to 2004 and lot two is 750ml bottles from 1951 to 2004. The last known sale of a full set of standard bottles fetching in excess of ($250,000 Australian dollars) in 2007.