Menage a Trois Named 2009 'Wine Brand of the Year' by Market Watch

 ST. HELENA, Calif., Oct. 5 /PRNewswire/ -- Beverage industry publication
Market Watch has named Menage a Trois the 2009 "Wine Brand of the Year." The
award was announced in New York City, on September 24th, at the 26th Annual
Market Watch Leaders Award Dinner.

The recipient of this prestigious accolade is selected annually by nearly 200
of the top beverage alcohol retailers in the United States, and bestowed as a
mark of excellence on the year's best products across the beer, wine & spirits
categories.

"Receiving this award is a great honor and it's been thrilling to watch the
Menage a Trois brand grow exponentially over the past couple of years," said
Bob Torkelson, President and COO of  Trinchero Family Estates. "We are
incredibly proud to have been selected by the Market Watch Leaders for this
award. We are grateful for the support of our outstanding national wholesaler
network that has embraced the brand and enabled our success."

Since purchasing the brand in 2004, Trinchero Family Estates has grown Menage
a Trois from under 25,000 cases to well over one million cases, with Menage a
Trois Red becoming the number one selling red wine in the country.

Market Watch is published by New York-based M. Shanken Communication, Inc, a
company specializing in food & beverage publications. M. Shanken also
publishes Wine Spectator, Cigar Aficionado, Food Arts and Impact.

Trinchero Family Estates is wholly owned and operated by the Trinchero family,
Napa Valley vintners since 1948. The company produces more than 23 brands of
wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars,
Terra d'Oro, Montevina, Trinity Oaks, Folie a Deux, Menage a Trois, and the
number one alcohol-removed wine, Fre.  The company also imports Angove Family
Winemakers and Little Boomey wines of Australia, and markets and sells the
Three Thieves and Joel Gott brands. www.tfewines.com www.folieadeux.com

SOURCE  Trinchero Family Estates