Australia to partner Hong Kong in wine fair: AUS

Australia will be featured as the “Partner Country” in Hong Kong’s premier wine and spirits event, the HKTDC Hong Kong Wine & Spirits Fair 2010.
 

Australia is a leading supplier of casual drinking and top value wines to Hong Kong and a close partner with the Hong Kong Government and wine trade in promoting Hong Kong as Asia’s wine hub.

Austrade and the Hong Kong Trade Development Council this week signed an agreement to launch the partnership program at next year’s fair.

“Australia had the largest number of exhibitors at the inaugural Wine Fair in 2008, and this year we almost doubled our size again to have the largest number of exhibitors totalling 65 wineries from across Australia,” said Australian Consul-General, Les Luck. “This is another sign of Australia’s recognition of Hong Kong’s growing reputation as a prime international wine market."

Responding to the abolition of wine import duties, Australian wine exports to Hong Kong have increased in the 12 months to June 2009 by 60 per cent by volume, up from 19 per cent in the preceding 12 months.

More than 7.4 million litres - or 820,000 cases - were imported into Hong Kong, compared with 4.5 million litres in 2008.

 Source: Austrade