Intervin 2010 asserts its international character

 

 

 

 

 

 

At yet another edition, Intervin 2010 is achieving its highest expectations in the international arena in terms of the presence of firms and buyers. Space allocation for Alimentaria’s wine and spirits show took place several weeks ago. The event will include the presence of wineries, buyers and distributors from the world’s most representative wine-producing regions, in addition to countries without a tradition in the sector, but which take advantage of their presence at Intervin to open up new consumer markets in their areas of influence.

 

With well-established and internationally recognised history and influence, the very top market leaders in the sector place their bets on Intervin 2010 by attending.

 

Constellation Europe will be showcasing a number of their award-winning wines at Alimentaria 2010 and in Intervin, the wine and spirits show. Constellation Europe will provide an opportunity to taste wines from an unrivalled portfolio of bestselling New World wines along with news of the latest product and marketing initiatives.

 

A number of the world’s best-selling brands will be available tot taste at the fair and include a range of wines from one of Australia’s favourite wine brands; Hardys. From California it’s an opportunity to see the range from iconic winery, Robert Mondavi alongside the popular Echo Falls. From Canada, the world’s best-selling ice wine Inniskillin plus the newly launched range of Chilean wines Gran Tierra. Also showcased will be Novilo and Kim Crawford from New Zealand and Kumala from South Africa. A range of cider will also be represented and include well-known names such as Olde English, Gaymers and Blackthorn.

 

In short, Intervin 2010 is an excellent opportunity for foreign marketing and promotion. The major international Spanish wine-producing groups, such as Freixenet, Codorniu, Miguel Torres, Felix Solis, Juvé & Camps, Dinastía Vivanco, Osborne, González Byass, CUNE Paternina, Protos, Grupo Garvey and Bodegas Alejandro Fernández Tinto Pesquera, among others, recognise this in their commitment to the event.    

 

From France, prestigious names of the stature of Marie Brizard – which will present its wines, liqueurs, tequilas, vodkas, anisettes, gins and cognacs, Sopexa and Perpignan Mediterranee, will exhibit their best offerings at Intervin 2010.

 

Portugal will do the same, with Quinta do Feital bringing the most complete group of exhibitors from Portuguese wineries to Intervin. Casa Agrícola Reboredo Madeira will also present sublime wines from the Douro region.

 

Together with France and Portugal, Italy, another major wine producer and consumer, will place its bets on Intervin to promote the country’s most select products. And so Compagnia Italiana del Vino will present the best wines of Piedmont (Barbera D.O.C. and Moscato Spumante), Lombardy (Bonarda D.O.C.), Veneto (Pinot Grigio, Merlot and Cabernet), Tuscany (Chianti D.O.C.G.), Abruzzo (Montepulciano D.O.C.), Puglia (Trebbiano and Sangiovese) and Sicily (Nero d’Avola).

 

Latin America will also be guaranteed an important role at Intervin 2010 with the presence of countries such as Colombia, Panama and Peru.

More than 1,000 companies will present interesting proposals for specialised distribution and trade. Over five days at Fira de Barcelona’s Gran Vía venue, Intervin 2010 will host suppliers from all over the world, who will come bearing the traditional specialties of their countries.

Spanish wines are becoming increasingly more important in the international market. After relegating France to third place in the volume ranking for wine exporting countries in 2008, Spain held on to its number two position in 2009, according to the International Organisation of Vine and Wine (OIV). It is very close to Italy, with the two countries being separated by just 300,000 hectares, demonstrating that Spanish wine maintains its exceptional position abroad. taking into account that some 43 million consumers around the world drink Spanish wine.

 

The seven markets with the greatest presence of Spanish wines are U.S.A., United Kingdom, Germany, Belgium, Switzerland, Netherlands and Mexico. Overall, in 2008, 4.35 billion Spanish wines were marketed in the food and beverage channel in these seven major markets, 0.6% more than the previous year, when the figure was 4.32 billion.

 

Germany is the main importer of Spanish wines, followed by the U.S.A. and the United Kingdom. All three traditionally send buyers to visit Alimentaria.

 

For its part, Spain is an important market for international firms and varieties. According to the Spanish Spirits Federation, the Spanish market ranks fourth in Europe in the consumption of spirits, with some 220 mL, valued at 7 billion euros.