Annual imports of wine industry closed in 2009 eight data releases

January 25, 2010, "2009 'China's imports of wine industry, concluded the General Assembly" in Beijing concluded. The meeting issued a total of eight imported wine industry, macro data, and in 2009 China imported wine industry to make a comprehensive summary.

The participants have been described as "low-key but also an ambitious, vibrant and solemn" occasion, as the beginning of this year China's imports of wine the first major chain to attend the dialogue meeting China's imports for this year's wine industry situation and development are of great significance. The meeting, representatives of wine distributors, logistics providers and industry advisory service provider on behalf of on behalf of a total of eight published core data, the following is a summary:

1, as of the end of 2009, a total included China (not including Hong Kong, Macao and Taiwan regions) specializes in the import of wine distribution companies and mobile services to reach 24137, which is mainly engaged in the French wine business activities, accounting for 73% of the total. The company expects industry-wide total of about 30000.

2,2009 year, the wine market in mainland China were included in the sale of the imported brands up to 1386 (Note: the same brand sold in different years and different series of wines are classified as a brand and Statistics), of which Shanghai as the country imported wine brand up market , followed by Beijing and Guangzhou.

3, according to the General Assembly on behalf of the logistics providers and importers to incomplete statistics and calculations, to reach the terminal via the customs entry customs imported wines retail its channels of distribution areas average about 4.6 times, distribution cycle is about 7 months. Furthermore, in the wine distribution has obvious regional characteristics, into the customs site for the wine over their respective provinces, the main sales regions.

4, according to statistics, China imported wines, the various types of sales order are: dry red wine, dry white wine, semi-sweet sparkling white wine class, sweet red wine and other types. One dry red and dry white wine sales account for almost 97%, liqueurs, sparkling wine, sherry are only at the embryonic period of development of the market.

5, according to statistics, imports of wine a major retail (sales) model can be divided into four kinds, according to sales order were as follows: hotels & restaurants, supermarkets & stores, terminal shops and purchasing groups. Sales of the above model accounts for about 95% of all retail sales. The network sales model less than 0.5% of all sales.

6,2009 year, the Chinese market in the sale of the wine year mainly between 2000-2008, representing about all the red wine market sales 90%. Among them, 2005,2006,2007 red wine accounts for about three years 32% of overall sales, at the advanced level.

7,2009 year, France's Medoc winery producing column level (1855 Medoc Classification) and Graf (Graves) producing winery in the column level, has more than 70% of the wine brand in mainland China for sale. One in Shanghai, Beijing, Guangzhou, the highest coverage.

8, according to different years for price statistics, stored for more than 8 years of red wine price increases significantly, in which the 1982 Chateau Lafite Rothschild in 2009 rose 60%, the market retail price generally more than 50,000 yuan, the French name of Zhuang Antique Wine The overall prices are generally higher.

In addition to attention to these changes in the conference, delegates of the new year, while growth momentum in different regions to make Outlook:

In Shanghai, Beijing, Guangzhou and so strong wine consumption, the market coverage of the high city, both consumer groups to improve their level of consumption in the face of opportunities and challenges; for a number of other large and medium cities, the consumer terminal building, a rich product range, enhance consumer the ease with which consumption growth is to maintain a major issue; while for medium and small cities to cultivate wine consumption habits, give priority to improving coverage of high-end consumer products sites, will be the imported wine industry needs to cultivate the potential of the common market.

In addition to this, this meeting was also announced that he would set up in March this year, "China's imports of wine industry alliance" to promote the sustainable development of imported wine market. According to reports, industry alliance has officially entered the preparatory stage, the Union would be all over the country importers, distributors, retailers, logistics companies and media, financial and other service agencies to form, and in alliance with the establishment of imported wines, including China Industry Alliance Intranet Co-operation Committee, foreign trade and economic committee, logistics and storage services to the Commission, the industry's image and marketing, public relations committee. After the news release received a number of wine importers, distributors consensus and hoped to further strengthen communication, enhance competitiveness and efficiency of the entire industry.