COFCO partners with Chateau Pichon-Longueville

Chateau Pichon-Longueville and the imported wine department of COFCO announced their strategic cooperation in Beijing. The top Bordeaux chateaux is speeding up the pace of expansion in China.

Under the contract, COFCO owns exclusive importing, distribution and marketing rights of  Pichon-Longueville wines in mainland China.

Chateau Pichon-Longueville will make full use of the professional marketing channels, strong operational strength and extensive promotional experience of COFCO. The win -win co-operation is expected to boost Pichon-Longueville sale in China market.