Boxed wine to be popular in China in future

According to Euromonitor International ,While the US and the UK are unsurprisingly at the forefront of innovation, there are a host of markets that have shown an interest in, and initial acceptance of, alternative packaging, primarily focusing on wine. Metal beverage cans for wine posted a remarkable 52% CAGR over 2003-2008 on a global level, and are expected to achieve a double-digit CAGR of 13% over 2008-2013. The US will spearhead the trend with a 17% CAGR to account for 79 million units in 2013, while Spain, Germany and the Netherlands will also increasingly adopt the format.

The PET bottle revolution will also be spearheaded by the US, which is expected to post a 19% CAGR over 2008-2013, with Sweden, the Netherlands, Canada and India among others also expected to jump on the sustainability/convenience/lower cost bandwagon. On the other hand, brick liquid cartons for wine are set to rapidly expand their penetration in Russia and China, where they are expected to post a 21% and 24% CAGR over 2008-2013 to account for 99m and 12m units, respectively, by the end of the forecast period. Italy, Canada and India also feature prominently in the list of countries to watch out for. And as the issues of saturation, affordability and changing drinking patterns continue to constrain the alcoholic drinks industry from realising its full potential, thinking outside the box - or the glass bottle for that matter - will make a difference.