Big PR and marketing campaign

A significant PR and marketing is led by all professional bodies and specialised press:

Targeted and optimal media campaign:

International media campaign: FIJEV and DRINKS MEDIA WIRE relay information and press releases to 1,500 journalists worldwide throughout the year.

An advertising campaign will be launched in June 2009 amongst the main supports, advertising banners will be featured in newsletters and on key websites.

Promotion of Vinisud in calendars/tradeshows all over the world.
Press conferences and press lunches to raise Vinisud's profile.

Vinisud 2008: 285 French and foreign journalists visited the exhibition and many quotes were broadcasted by BFM, EUROPE 1, FRANCE 3, FRANCE INFO, LCI, M6, RMC, RTL and TF1.

More than 250,000 invitation cards distributed by organisers, exhibitors, magazines and professional bodies.

Direct marketing mailings (post, email and fax) and Newsletters sent to past visitors to Vinisud, to pre-registered visitors and to prospects to keep them up-to-date on how the trade fair is evolving.

Partnership with professional bodies: organisation of visits for national and foreign delegates in coordination with major players in the wine-trade and promotional activities relayed and supported by Ubifrance and chambers of commerce (Asian, American and Canadian).