Conference program
Current events and wine trade trends: a varied, informative conference program has been developed by VITISPHERE and wine professionals to attract even more visitors.
Monday 22nd February at 2.30 pm
Wine-waiting and wine tourism: On the 50th anniversary of "Sommellerie Française" (French wine waiting association), what role do sommeliers have to play in the development of high-quality wine tourism?
Monday 22nd February at 2.30 pm
"The wine CMO / Third Country: a unique opportunity for French wine"
Feedback from the SOPEXA Group, after one year of implementation.
Monday 22nd February at 5.00 pm
The new quality labels: PDOs, PGIs and how to use them, by the INAO / JV.
Tuesday 23rd February at 11.00 am
The Internet and new communications techniques: a revolution in the marketing and trading of wine.
Tuesday 23rd February at 2.30 pm
Sustainable development and wine businesses: from socially aware management to consumer benefits: The Vin du Pays d'Oc PGI (Inter Oc) inter-branch organisation is joining forces with the Montpellier 2 University to invest in a research project on sustainable development. The pilot studies of the Pays d'Oc businesses and the initial findings of the consumer survey will be presented.
Thursday 23rd February at 3.00 pm:
International Federation of Wine Journalists and Writers (FIJEV) panel discussion on: "The press and wine: training, expertise, professional ethics, challenges and new developments."
This panel discussion will address the issues of professional ethics, the training of wine journalists and their role in the general and specialist press, but also producers' perceptions of their activities.
Moderators: Hervé Lalau, FIJEV General Secretary ; Yves Paquier, FIJEV Treasurer
Wednesday 24th February at 10.30 am:
Winegrowing and finance: After the crisis, the wine industry is exploring new financial methods.
Lecture workshop: Conferences centre
Tuesday 23rd February at 5.30 pm
On-line video - Tasting Video: A cheap but innovative promotional tool by Galathée Faivre of ID VIN
Tuesday 23rd February at 9.00 am
Decanter: Presentation about the magazine's international activities, the "Decanter World Awards" competition and consumer exhibitions: DFWE... by Sophia Dempsey, Publisher, and Christelle Guibert, Tastings Director.
Wednesday 24th February at 9.00 am
Global Wine & Spirits: "Beef up your 'Euro marketing' and improve your sales by taking advantage of the social media.
Marketing analysis:
The Languedoc-Roussillon line: The new CMO reform is having a positive impact upon the winegrowing landscape of Languedoc-Roussillon. At last the family has been reunited! It is having an immediate effect, with an expansion of the consumer range… A presentation of research carried out jointly by the Languedoc Wines Inter-Branch Council (CIVL) and Inter Oc – Hall 1
You wish to suggest or organize an animation on VINISUD, please contact:
Catherine Bourguignon
Tel. : +33(0)1 41 86 41 27
Email : cbourguignon@adhes.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it