Yiwu consumers prefer imported wines

“To promote high-end imported wines in Yiwu, there is still a long way to go. " For the imported wine distributors in Yiwu, Zhejiang province, it is one of the most challenging problems. 

May people in Yiwu prefer imported wines under 100 yuan. “wines over 200 yuan are not appealing at all.” They said.

Yiwu in one of the most wealthy city in China. People in Yiwu spend a lot on luxurious goods like villas, cars and watches, why not on wine?

“It is an interesting phenomenon.” Said Tong songqing, managing director of Margaux Wines. According to Tong songqing, luxurious cars and watches are seen as symbols of status, but wine is a everyday drink usually consumed at home, so no need to spend a lot on it. “People in Yiwu like value for money wines.” He said.

Best-selling imported wines in Yiwu are from Chile, Romania, etc., ranging from 50 -120 yuan per bottle, a price even lower than some well-known local brands.