Dynasty focuses on East China

Sino-French Joint-Venture Dynasty Winery Ltd set up a wine bars, in Hengshan Road, Xuhui District, Shanghai on December 19, 2009. Only one day later, still in Shanghai, Dynasty opened its first direct selling outlet. Prior to this, Dynasty set up branch offices in foreign market for the first time.

For Dynasty, the aim of setting up wine CLUB and direct selling outlet is to make them a show place for both its own high-end wines and imported wines.

East China is the traditional core market of Dynasty. Sale value of Dynasty in Shanghai, Ningbo, and Wenzhou are all exceeding or close to RMB 200 million. The sales value of the East China market accounted for more than 60% share of Dynasty wines. According to the market research data, although Dynasty sales in Hubei and Guangdong showed robust growth in 2009, but, for the low base, the overall proportion of the share is not high.