Castel， the top imported wine brand in China market

France Castel Freres SAS, the NO.1 European wine giant, has become the top imported wine brand in China market. 

Castel started its interest in China market since 1990s. It exported 2,600,000 bottles of wine in 2007, in 2008, the number rose to 5,400,000 bottles. In 2009, the exports number amounts to 14,000,000 bottles.

In order to expand brand recognition in China, Castle’s first advertisement film was show on CCTV during prime-time, with Alain Castel, the president, as the hero.