Continuing love affair with Changyu en primeur

Changyu held its 2009 wine future release ceremony in its AFIP Global in Beijing. The 2009 wine future,  is only 300 barrels available, sold for 270,000 RMB.

Changyu is leading the Chinese market in development of en primeur - a French term for wine "futures" sold before bottling.

“Internationally, average reward of wine futures is 8%—12%, Warren Buffett earns just similar on stock market.” An Investment experts said.

Made from Cabernet Sauvignon, Changyu 2009 wine future were named after Robert Tinlot, Honorary Lord of Chateau Changyu AFIP Global Beijing. Tinlot have been to the AFIP many times to give guidance to every procedure including grape planting, harvesting, formenting and barrel storage.

Changyu worked with the Organization International de la Vigne et du Vin in 2006 to attract capital from five countries - Italy, the US, France, Portugal and China - to found the Chateau Changyu AFIP Global Beijing. It combines tours, holidays and wine knowledge to a niche consumer group such as high-ranking governmental and business people.