Kumala, independents’ No 1 South African wine brand, offers £15,000 support package

Constellation Wines’ flagship South African brand, Kumala, is to have a major focus on the independent and convenience sector during the key Christmas trading period. As part of the brand’s significant investment in the sector, Kumala will offer retailers the chance to win a fantastic shop makeover and support package worth £15,000.

Independent retailers who purchase Kumala from any participating Cash & Carry nationwide can enter a prize draw to win a complete support package that will reinvigorate their business and increase its long term profitability.

Kumala is offering the ultimate prize package which includes a range of tools designed to increase sales for an independent retailer, including: a store makeover to the value of £15,000, as well as category and merchandising advice, plus local press and advertising support to publicise the revamped store.

The prize draw will be promoted in Cash and Carrys nationwide in the run up to Christmas and retailers have until the end of January 2011 to purchase Kumala and enter the draw.

Clare Griffiths, VP Marketing Constellation Wines Australia and Europe Ltd, said: “Kumala is a must-stock brand for retailers this Christmas, with sales currently up 38% Nielsen GB Off Trade Independent MAT 04.09.10 Kumala sales up 38% by volume and 33% by value, and further uplift of this number one South African wine brand Nielsen GB Off Trade Independent MAT 04.09.10 Kumala sales up 38% by volume and 33% by value expected in the run-up to Christmas.

“The independent sector is key for Kumala, which is why we’re supporting retailers both during the crucial Christmas trading period, and into the future, with this fantastic shop makeover prize and support package, designed to give their business a real boost.”