Weinallianz Marching into China
By 2010-12-1 14:12:52
Aiming at gaining a place in the Chinese wine market, eight German wineries have formed a strong alliance--- Weinallianz in the backdrop of a new round of market competition. With its marketing headquarters in the Asia-Pacific region locating in Shanghai, the alliance has sufficient confidence in its success in China.
Weinallianz is one of the largest wine-making blocs in Germany, with an annual production of 30 million bottles. It is composed of eight wineries from seven largest A.O.C.s in Germany. These wineries are Chateau Westhofen, Chateau Baret <http://wine.cnfol.com/101130/467,2094,8892380,00.shtml>, Chateau Lauffen, Chateau Hallgarten to name just a few, which symbolize the high quality German wine industry. Besides, there are not only German-specific varieties such as Dornfelder and Trollinger, but also internationally famous ones such as Pinot Noir.
It is known to all that unacclimatization is the trouble-most issue foreign wines encounter. Thus, maijiale was registered in China to circumvent this problem. By doing so, not only unified market management and operation is realized, but more easily to be remembered by the customers is achieved. The franchised German wine store during Expo 2010 Shanghai was a case in point.
Presently, a complete marketing system was established in Shanghai. And the long-term goal for the alliance is to build up a national marketing system. Huang Mingzhang, the Chinese business agent of the alliance, told Chinese Wine News that with a large production and a single brand, German wine will assume a more and more important role in the Chinese wine market.
Weinallianz is one of the largest wine-making blocs in Germany, with an annual production of 30 million bottles. It is composed of eight wineries from seven largest A.O.C.s in Germany. These wineries are Chateau Westhofen, Chateau Baret <http://wine.cnfol.com/101130/467,2094,8892380,00.shtml>, Chateau Lauffen, Chateau Hallgarten to name just a few, which symbolize the high quality German wine industry. Besides, there are not only German-specific varieties such as Dornfelder and Trollinger, but also internationally famous ones such as Pinot Noir.
It is known to all that unacclimatization is the trouble-most issue foreign wines encounter. Thus, maijiale was registered in China to circumvent this problem. By doing so, not only unified market management and operation is realized, but more easily to be remembered by the customers is achieved. The franchised German wine store during Expo 2010 Shanghai was a case in point.
Presently, a complete marketing system was established in Shanghai. And the long-term goal for the alliance is to build up a national marketing system. Huang Mingzhang, the Chinese business agent of the alliance, told Chinese Wine News that with a large production and a single brand, German wine will assume a more and more important role in the Chinese wine market.
From cnwinenews.com