Inniskillin's East West series deput in market
By 2010-12-13 13:34:39
Inniskillin's East West series blends grapes from Ontario and British Columbia. A new series of wines is breaking ground in Canada, marrying fruit from the country’s two major viticultural regions in a single bottle.
Vincor Canada, a subsidiary of Fairport, N.Y., launched its East West series under the Inniskillin banner in September. While wines from B.C. and Ontario are frequently blended into value wines, the East West series is one of the rare instances in which a national blend has been marketed. The longstanding strategy at Vincor has been to establish regional identities for its wines, on the grounds that each region has something unique to offer.
Vincor Canada, a subsidiary of Fairport, N.Y., launched its East West series under the Inniskillin banner in September. While wines from B.C. and Ontario are frequently blended into value wines, the East West series is one of the rare instances in which a national blend has been marketed. The longstanding strategy at Vincor has been to establish regional identities for its wines, on the grounds that each region has something unique to offer.
From cnwinenews.com