Hangzhou’s ”Wine Bank” is on the Way to be Internationalized
By 2011-1-6 10:43:23
Follow the gradual upsurge of wine consumption in China, a new winery-marketing mode ---incorporating wine culture promotion, service, selection and purchase into one, is gradually on the rise. Therefore, not a few merchants in Zhejiang, China are making their utmost efforts to exploit the new business opportunities brought by the transition of high-end wines sales mode.
Zhou Xuguang, a famous Chinese French entrepreneur, initiated the investment in the Xihu Villa, which was opened on December 6th. He said that European wine markets were mature enough, and in Asia, Japan and Singapore also have relatively mature markets. However, the China wine market in its beginning possesses great potential.
In addition, he added that they had established good cooperative partnership with more than 70 French wineries. Except for wine sales, a lot of services will also be provided, for example, professional wine identification, tasting, reservation and so on and so forth. The winery owns over 260 personal “wine banks” affiliated with Zhejiang Margaux Xihu Villa, which was constructed under the design offered by some famous French wineries.
According to Li Lihe, general manager of Zhejiang Margaux Xihu Villa, consumers can not only save wines in the “wine bank”, but also enjoy such services as wine-buying guide, wine evaluation consultation, discerning the false the vintage wines from the genuine ones and quality identification, etc.
Zhou Xuguang, a famous Chinese French entrepreneur, initiated the investment in the Xihu Villa, which was opened on December 6th. He said that European wine markets were mature enough, and in Asia, Japan and Singapore also have relatively mature markets. However, the China wine market in its beginning possesses great potential.
In addition, he added that they had established good cooperative partnership with more than 70 French wineries. Except for wine sales, a lot of services will also be provided, for example, professional wine identification, tasting, reservation and so on and so forth. The winery owns over 260 personal “wine banks” affiliated with Zhejiang Margaux Xihu Villa, which was constructed under the design offered by some famous French wineries.
According to Li Lihe, general manager of Zhejiang Margaux Xihu Villa, consumers can not only save wines in the “wine bank”, but also enjoy such services as wine-buying guide, wine evaluation consultation, discerning the false the vintage wines from the genuine ones and quality identification, etc.
From cnwinenews.com