Equal Market Shares in Three Years For imported wines in China

It was reported that imported wines and national ones were approximately in the ratio of 2:8 in terms of market share if seen from the current wine market disposition pattern in China. Whereas, imported wines has unfolded an intensive offensive since 2010. Guo Songquan, the commissary of China National Wine Tasting Commission and a judge from the Wine Tasting Association (WTA), claimed that imported wine and domestic one would go halves in terms of market share in the coming three years. The reason behind the phenomenon was that imported wines were on the road to be “sinicized” gradually, which led to their adjustments to China’s market step by step.
Previously, imported wines were labeled with unreasonable high prices. For example, wine sold at a price of three to four Euros could be sold at several hundred yuan in China. Statistics from Qingdao Customs showed that ration of imported wines with original packaging went down, while at the same time ration of bulk ones were on the increase from trading ports in Shandong. On the whole, bulk wines importation was widely accepted by importers. Due to the low-cost sub-package in the following of importation in bulk, they can wage a competition with home-made wines as far as price is concerned.
Opinions of insiders showed that the reduced price was a return to its true value. For instance, mainstream wines were sold at a price lower than that of Tsingtao Beer in Australia, which was unbelievable in China.
In addition, some mouth-feel adjustment, that is, high sugar content, was made so as to cater to Chinese people’s sweet-and-sour taste.