Wine producer starts charity foundation

Fenjiu Wine Group, a Shanxi-based wine producer, has established a public welfare foundation under its name. It announced the move in Beijing on Monday.

In September 2010, the group held a charity event and auctioned 20 bottles of treasured Fenjiu liquor for 30.76 million yuan ($4.67 million), setting a new record for liquor auctions.

The foundation, set up with the money earned from the event, will soon host a series of activities, including a competition in Chinese calligraphy, a campaign to help poverty-stricken students and an anti-drunken-driving campaign.

The group also plans to hold a world liquor expo in 2015 in Taiyuan, capital of Shanxi, to celebrate the 100th anniversary of Fenjiu wine's award in the Panama World Expo in 1915.