Wines of the Austrian monks
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Schloss Gobelsburg has a thousand year history of winemaking by the Austrian monks until it was leased by the Order to Michael and Eva Moosbrugger in 1996 to manage. Julien Bonnard, the Brand Ambassador of the Kamptal based winery was here last week to promote their current range of four wines being exported to India through the Mumbai based Aspri and met Subhash Arora. |
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The winery is located in Langenlois, 56 kms from Vienna and is located in the Kamptal region in the Lower Austria. Some of the traditions maintained by the winery include the dynamic process of ‘barrel on wheels’ in which the barrels in which the juice is being fermented are moved outside for natural stress free temperature control, says Julien. ‘The wines maturing in our cellars do not hide their personality but show it with perfect poise,’ added the brand ambassador. Schloss Gobelsburg produces a total of around 160,000 bottles annually. Although Austrian wine industry is primarily domestic oriented with 80% of the wines consumed within the country, ‘we are selling only 35% of our production in the local market, the rest going to Switzerland and Germany which are our main markets, followed by UK and USA, with a strong presence in the Asian market that includes China, Hong Kong, Japan, Singapore and Indonesia,’ says Julien. He is optimistic about the Indian market where Aspri recently started marketing four of their variants at Rs.1800- Rs.2000 a label. The wines are already available in Bangalore at premium retail stores like ‘Madhuloka’ and ‘Drops’ in Indira Nagar whereas stores like Star Bazaar are selling in Mumbai where hotels like Grand Hyatt, Taj are already offering them in their wine lists while Hyatt will soon join the bandwagon, says Julien.
Four varietals are currently exported to India- two Grüner Veltliner, a Riesling and a red wine made from the indigenous grape Zweigelt (a cross of two other local varietals-Blaufränkisch and St. Laurent created by one Fritz Zweigelt). He advises the whites to be consumed within 2-3 years of their harvest. ‘Veltliner is a very sophisticated grape. But it would not find a immediate acceptance in India where the fresh and crispy screw-capped ‘Gru-Vee’ will find a ready acceptance’, agreed Arun Kumar, the Director of Aspri accompanying Julien. Arun agreed that the range was limited for the moment as they had started working with Austrian wines for the first time and were planning to import a few more varietals in the following fiscal years. |