VinTank acquires the premier data exchange provider for the wine industry, Cruvee.com.

VinTank's acquisition of Cruvee.com creates the most comprehensive online solution for all tiers of the wine industry.
Napa, CA, March 16, 2011—VinTank, a digital think tank specializing in the convergence of wine and technology, and Cruvee.com, a provider of data and content distribution network to the wine industry, have been working in tandem the last two years to provide the industry with online insight, systems, and solutions. While their endeavors have had a significant impact, it is their most recent effort, the acquisition of Cruvee.com by VinTank, that will ensure the wine industry has the most relevant and innovative tools for succeeding in all areas online.

The addition of the Cruvee.com product to VinTank will provide several added values to VinTank’s clients and followers. With the capabilities of Cruvee.com’s social media monitoring tools, impressive marketing applications available to its members, and the ability to connect wineries with their consumers, Cruvee.com proves to be an essential instrument for today’s SCRM (Social Customer Relationship Management) arena.

Paul Mabray, Chief Strategy Officer of VinTank, is thrilled with the acquisition. “The need for social media and data management tools for the wine industry is becoming increasingly important,” he explains. “We have been fortunate to work with Cruvee.com as a client and a key tool for our firm. With the challenges for the wine industry to succeed online and in social media, we believe adding Cruvee.com to our company as our product arm will help us create products that make interacting with online easier, more effective, and more profitable.”

Cruvee.com founders Evan Cover and James Jory will become VinTank's COO and CTO, respectively. Both are looking forward to the possibilities that come with the acquisition. "VinTank has always been a leader in innovation,” says Cover. “They have provided us with precise consulting and strategic direction that has assisted in making Cruvee.com one of the most respected wine data distribution and wine social monitoring companies around. Both James and I are excited to be a part of this team and develop additional products that will surely help our industry succeed online."

In conjunction with the news of the acquisition, VinTank will release a brand new user interface for the Cruvee.com product.

About Cruvee.com & VinTank

Cruvee.com provides a data and content distribution network for the wine industry. We work with wineries (for free) to create an online centralized location for storing all product information and related content. With the input of their data, wineries become members of Cruvee.com, allowing them access to several online marketing tools and applications to assist in driving their brand online. Cruvee.com offers an innovative social media monitoring tool that can monitor, measure, and interpret all online wine conversations. We assist our members to leverage this consumer-generated media and enable them to engage consumers directly to continue brand loyalty, providing a competitive advantage in today’s online marketplace.

VinTank is a digital think tank serving the wine industry - providing strategic consulting and business development wherever wine and technology collide.