US en primeur market negligible compared to China,but in coming back
By 2011-3-18 15:48:04
Negociants working with the US are confident American retailers will return to Bordeaux in greater numbers than last year.
Mathieu Chadronnier, managing director of Groupe CVBG Dourthe-Kressmann one of the biggest negociants in Bordeaux, told Decanter.com ‘there is renewed interest from east to west’ in the States.
‘There is a new flow of orders in a range of vintages going to the US. As regards 2010, or course it’s too early to say what will happen, but American retailers are certainly more positive.’
At negociants Barriere Freres, Laurent Ehrmann agreed. ‘The American market is definitely coming back, more than last year. They know the vintage is exceptional and the economy is turning round.’
Enthusiasm is tempered, however, by the knowledge that America, once the driving force behind en primeur campaigns, is now almost negligible compared to the Chinese market. London merchant Farr Vintners’ sales to the US of 2009 Bordeaux were one tenth of those to the Far East.
American merchants report the usual worries about high prices, and natural suspicions that 2010 cannot be as good as the ‘great 2009’.
From CWNM