Chinese big players flooding into imported wine market

The bright market statistics urges domestic wine magnates to march toward imported wines. COFCO’s acquisition this time is the first try of national corporation advancing into Bordeaux. Also, the action differs from previous ones in that it is the whole chain management from grape-planting to wine-making, which are the measures taken by COFCO to guard against the influences imported wines bringing in.

At the same time, instead of buying foreign chateaus, Changyu chose to cooperate with wineries abroad to explore domestic market jointly.

It was reported that advancing into the imported wine market is the inevitable trend against the background of the current imported wine consumption passion.