B & G Debuts 2011 National Sugar and Wine Spring Fair

CASTEL’s B & G will make its debut at 2011 National Sugar and Wine Spring Fair in Chengdu, which will make the coming the First Fair Under Heaven more interesting.

B & G was founded in 1725, which made itself the oldest wine-maker in Bordeaux, France. It exports 10 million bottles annually to 130 countries.

In 2010, CASTEL took over B & G officially and intended to make it disembark on the Chinese market. After long deliberation, CASTEL finally decided to grant its general agent right to C & D, which ranks first in terms of wine import volume except for being one of the top ten excellent franchiser of CASTEL.

People concerned from C & D told China Wine News that almost 10 thousand elites in the industry would have the chance to get a peek at B & G’s debut at the Fair. By that time, Alain ?? Castel, general manager of CASTEL, and Xavier Pignel Dupont, general manager of China District, will both be present at the scene.

It is no doubt that B & G’s presence will definitely make this session’s Fair more enjoyable and exciting for not few wine-lovers in China.

It is revealed that B & G will be just making an appearance at the Fair, and it will be formally put to the market before or after July this year.